33% of your creative budget burns.
We build the one system that closes those gaps — where briefs get written properly, routed to every role, and read the way a designer needs to read them. Built in weeks. Deployed on your own infrastructure. You own the code. Forever.
A short brief instead of a cold call. Kir reads it and writes back within 48 hours — call slots only if you want them.
The leak nobody put on the budget.
Poor briefs don’t fail loudly. They drain quietly — a clarification here, a redo there, a deadline that slips because the brief meant one thing to the briefer and another to the designer.
¹ BetterBriefs / IPA, 1,700+ respondents · ² Lytho Creative Management Report · ³ Canto State of Digital Content 2026
Where it comes from
The “how” gap
Briefs carry what, never how it should look. Designers fill the blank with guesses; the guesses get reworked.
The scatter
Brief in a doc, edits in Slack, status in a tracker, assets in Drive. Every role sees a slice; nobody holds the whole picture.
The desync
Copy, design and ops each run their own half-overlapping flow. Work falls through the seams between them.
Approved ≠ done
Briefs get signed off with fields half-filled and legacy leftovers from the last document. So nobody trusts the brief — they re-check by pinging each other.
No two briefs alike
Every brief is a hand-tweaked Word file with its own names and layout. Briefers rebuild the template each time; designers re-learn it each time.
Your tracker answers who and when. It was never built to tell a designer what to make, or how it should look. That gap is where the budget goes.
One system. Every role. Your process.
One place for the whole path — copy to design to delivery, each role seeing only its slice. Your own internal product, shaped around the way your team already works: built in weeks, delivered as your property.
A tracker manages tasks. This carries the craft.
Keep your tracker if you like it — we integrate. But no off-the-shelf tool was built to do what a briefing product does. That’s the point of owning your own.
What “your own product” means in practice.
These run in a production build today. Your build is tuned to your roles and your process; this is the shape of it.
TUNED TO YOUR ROLES · CHANGED WHEN YOUR PROCESS CHANGES · OWNED, NOT RENTED
From a shared Word doc to a role-aware briefing product.
An iGaming marketing team — 25+ people across 4 brands — ran briefs through docs, chats and a task tracker. We replaced that with one product: a color-zoned brief wizard, copywriter and designer lanes, AI brief-checks, a Figma naming plugin, unified asset naming, exports and admin analytics. Briefers now describe how it should look. Designers stop chasing clarifications.
Six gates. No surprises.
Discovery & auditStart here
1–2 weeks. We map your real process, interview each role, deliver a spec and a fixed quote. Paid, standalone, yours to keep.
Prototype & design
Flows and screens in our system or yours. Two iteration rounds, then sign-off.
Core build
Wizard, read view, roles, storage. Working software on staging.
Integrations
Your tracker, AI features, Figma plugin, exports.
QA & security
An independent engineer reviews code, access and APIs, and speaks to your developers.
Handover
Deployed on your infrastructure, documented, warrantied 30 days.
EACH STAGE: DEMO → ONE CONSOLIDATED REVISION ROUND → WRITTEN SIGN-OFF
One product, bought in stages.
This isn’t a menu of plans. It’s one build, paid in the order it happens — so you never commit to the whole before you’ve seen the map. Start with the paid first stage; stop there if you like; keep everything either way.
How buying this works · Discovery → Build → Care
€15,000 IS A REFERENCE-CLIENT PRICE FOR THE FIRST THREE BUILDS — IN EXCHANGE FOR YOUR NAME, ONE QUOTE, ONE INTERVIEW AND ONE REFERENCE CALL. IT CLOSES ON THE THIRD SIGNED BUILD OR 31 DECEMBER 2026, WHICHEVER COMES FIRST; THE ENTRY PRICE IS THEN €25,000. US CLIENTS QUOTED IN USD AT PARITY UPLIFT.
Built to leave us.
- Full IP transfer on final payment — code, data, docs. Reusable parts we bring stay ours, licensed to you free and forever
- Boring, standard stack (Next.js, Postgres) any developer can maintain
- Hosted where your data must live — EU, US, anywhere. GDPR-grade, DPA on request
- Independent QA engineer — a second pair of eyes on every delivery
- Video walkthroughs + written docs — no tribal knowledge
A designer who builds.
Kir Artemov — 15 years in design (graphic, UX/UI, design systems), now building internal tools with AI-accelerated development. I’ve lived the broken-brief problem from the designer’s chair, so the tools get designed for the people who have to open them every day. Small studio, senior attention, no account managers. Based in Slovenia (EU), working with teams worldwide.
We already have Monday/Asana. Why this?
Keep it — or don’t. Your tracker answers "who and when". A brief hub answers "what exactly and how it should look" — zoned briefs, role views, brief-to-asset traceability, and micro-logic tuned to your process that no off-the-shelf board can be bent into. We integrate with your tracker or replace it, your call.
What if you get hit by a bus?
The code is yours, the stack is boring, the docs are thorough, and an independent QA engineer knows the codebase. Any competent developer picks it up. We design for our own replaceability.
Why not just buy Workfront / Lytho / Ziflow?
If you’re an enterprise with an admin team — maybe you should. If you’re not, you’ll rent it per seat, every year, forever — and bend your process around fields you can’t change. We build around your process, once, and you own it.
Can't our own designer + developer build this with AI?
They can — the question is when, and at what cost. Your developers have a product roadmap; this project loses every prioritization meeting, which is why it still isn’t fixed. Pull a designer and a developer onto it for two or three months and you pay twice: their salaries, and the work they didn’t ship. AI made the code cheap. It did not make the decisions cheap, and this build is mostly decisions: which roles see what, and what makes the team use it instead of last week’s doc. If you still prefer building in-house: take our Blueprint package — we deliver the spec, architecture and design system, your team builds on top, we review. Both paths work; doing nothing is the only losing one.
Isn't AI-built software low quality?
AI writes code fast; a senior designer-builder decides what to build, and an independent engineer reviews security and quality before handover. You get the speed without the slop.
Who on our side would own this?
Someone has to, and it isn’t a new hire. It’s whoever already answers "is this brief finished?" — usually the person who owns today’s template. Day to day that means the admin panel: users, roles, the catalogs. No developer needed. Code changes are ours under Care from €500/month, or your own team’s — you own the code either way. If you can’t name that person, say so in Discovery: it’s the one thing that decides whether a brief hub gets used or joins the doc it replaced.
How fast is "fast"?
Discovery in 2 weeks. A working core your team can click through in 4–6 weeks. Full delivery in 2–4 months depending on scope — we’ll fix the timeline in the quote.
What about our data / GDPR?
Built to GDPR standard — the strictest baseline there is, so CCPA, LGPD and similar regimes are a short step from it rather than a rebuild. Deployed on your infrastructure at handover, hosted in your region: EU, US, wherever your data must live. DPA available. We never train anything on your data.
Bring the chaos. Leave with a system.
Tell us where briefs break today — a link to the messiest one sharpens it. Within 48 hours you get a written take on exactly what we’d build around it — and slots for a prepared 15-minute call, if you want one.