Strojno
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Proven in production

From a shared Word doc to a role-aware briefing product.

An iGaming marketing team — 25+ people across 4 brands — ran briefs through docs, chats and a task tracker. We replaced that with a single product.

9
WEEKS
63
FEATURES
6
ROLE VIEWS
225
COMMITS
1
BUILDER + AI

IGAMING MARKETING TEAM · 25+ PEOPLE · 4 BRANDS

BEFORE
  • One shared Word doc as the brief template
  • Briefs scattered across docs, chats and a task tracker
  • Designers chasing clarifications
  • 25+ people, 4 brands, no single source of truth
AFTER
  • A single role-aware briefing product
  • Guided brief wizard, copywriter & designer lanes
  • Unified asset naming, exports, admin analytics
  • AI brief-checks and a Figma naming plugin in the flow
What shipped

One product instead of docs, chats and a tracker.

01

Color-zoned brief wizard

Guided authoring that forces visual direction, not checkbox lists.

02

Six role views

Briefer, copywriter, designer, ops, manager, admin — each sees their slice.

03

Copywriter & designer lanes

Work routes from copy to design to delivery, with statuses and handoffs.

04

AI brief-check

Self-checks flag empty or contradictory fields, and reshape a rough draft into a clean brief.

05

Figma naming plugin

One click names Figma pages, board and file from the brief — status and designer in parentheses.

06

Unified asset naming

One naming convention, one source of truth.

07

Exports

Polished PDF & Word with the team's branding.

08

Admin analytics

Users, roles, content catalogs, usage analytics.

THE OUTCOME

Briefers now describe how it should look. Designers stop chasing clarifications.

How it was built

One designer-builder working with AI-accelerated development: 225 commits in 9 weeks, through the same six gates we run on every build.

The six gates

That product was built around their process. Yours would be built around yours.

Get a written take48H

WRITTEN TAKE FIRST — THEN A PREPARED 15-MINUTE CALL